Vision & Values
By focusing on innovation and simplicity in both thought and action, and by assuming responsibility on all markets and cost efficiency in all stages, we are creating a strong and vibrant brand, which offers quality pharmaceuticals at prices affordable to all.
The Bluefish spirit is based on cost-consciousness, our willingness to assume responsibility, and on innovative simplicity.
Decentralized Strategic Initiatives
- Value proposition adjusted to local market
- Local market knowledge determines product portfolio composition
Customer Service Orientation
- Act on local market opportunities
- Fast decision-making
- Always aim to find simple solutions to complicated
- Organized for cost-efficiency
- Assume complete responsibility for delivering quality
medicines affordable to all
- Aim for true transparency communication
- We encourage new thinking when faced with challenges
- Strive to attain win-win situations with our partners