About us

Vision & Values

By focusing on innovation and simplicity in both thought and action, and by assuming responsibility on all markets and cost efficiency in all stages, we are creating a strong and vibrant brand, which offers quality pharmaceuticals at prices affordable to all.

The Bluefish spirit is based on cost-consciousness, our willingness to assume responsibility, and on innovative simplicity.

Decentralized Strategic Initiatives

- Value proposition adjusted to local market conditions 
- Local market knowledge determines product portfolio composition

Customer Service Orientation

- Act on local market opportunities
- Fast decision-making

Cost Consciousness - Act Smart

- Always aim to find simple solutions to complicated problems
- Organized for cost-efficiency 


- Assume complete responsibility for delivering quality medicines          affordable to all
- Aim for true transparency communication

Innovative Simplicity

- We encourage new thinking when faced with new challenges
- Strive to attain win-win situations with our partners