Vision & Values
By focusing on innovation and simplicity in both thought and action, and by assuming responsibility on all markets and cost efficiency in all stages, we are creating a strong and vibrant brand, which offers quality pharmaceuticals at prices affordable to all.
The Bluefish spirit is based on cost-consciousness, our willingness to assume responsibility, and on innovative simplicity.
– Decisions made at lowest possible level
– Speak up!
– Act fast on opportunities
– Fast decision making with balanced risks
– Simplicity and cost-efficiency in everything we do
– Aim for win-win situations with our partners
Responsibility and accountability
– We expect full responsibility and openness from all
– Everyone matters every day!
Simplicity continuous improvement
– Reduce complexity and aim for sustainable solutions/growth
– We love improvements!