Vision & Values
By focusing on innovation and simplicity in both thought and action, and by assuming responsibility on all markets and cost efficiency in all stages, we are creating a strong and vibrant brand, which offers quality pharmaceuticals at prices affordable to all.
The Bluefish spirit is based on cost-consciousness, our willingness to assume responsibility, and on innovative simplicity.
Decentralized Strategic Initiatives
– Value proposition adjusted to local market conditions
– Local market knowledge determines product portfolio composition
Customer Service Orientation
– Act on local market opportunities
– Fast decision-making
Cost Consciousness – Act Smart
– Always aim to find simple solutions to complicated problems
– Organized for cost-efficiency and simplicity
– Assume complete responsibility for delivering quality medicines affordable to all
– Aim for true transparency communication
– We encourage new thinking when faced with new challenges
– Strive to attain win-win situations with our partners