Vision & Values

By focusing on innovation and simplicity in both thought and action, and by assuming responsibility on all markets and cost efficiency in all stages, we are creating a strong and vibrant brand, which offers quality pharmaceuticals at prices affordable to all.

The Bluefish spirit is based on cost-consciousness, our willingness to assume responsibility, and on innovative simplicity.

Decentralized Strategic Initiatives

– Value proposition adjusted to local market conditions
– Local market knowledge determines product portfolio composition

Customer Service Orientation

– Act on local market opportunities
– Fast decision-making

Cost Consciousness – Act Smart

– Always aim to find simple solutions to complicated problems
– Organized for cost-efficiency  and simplicity


– Assume complete responsibility for delivering quality medicines affordable to all
– Aim for true transparency communication

Innovative Simplicity

– We encourage new thinking when faced with new challenges
– Strive to attain win-win situations with our partners 

Strategies & Goals

Management & Directors


Product Development

Contact us

Bluefish Pharmaceuticals AB
Gävlegatan 22
SE-113 30 Stockholm
Tel: +46 8 5191 1600
Fax: +46 8 5191 1690